04.

Bronx Pizza

Branding

Welcome to the Bronx! (AKA Darby Street, Newcastle). This New York style pizza joint celebrates the humble crust with cocktails, craft beer, pinball and an endless hip hop soundtrack. Needless to say, a bold look was needed for this new establishment. Taking inspiration from dive bars and neon signage, I created branding that was rolled out across menus, signage, packaging and various marketing material.